When you think of "small, independent leather golf grip company" you're not really expecting to find an abundance of options. The GT-L line of grips and covers shatters that expectation with an industry leading 16 color options (as of right now). That's right, a tiny leather golf grip company in Texas currently offers the most color options for putter grips and head covers in golf. You probably won't read about this in the news.
The inspiration for the GT-L comes from the exotic interiors of supercars and uses a specialized upholstery leather designed for the elements. What better foundation for putter grips and headcovers? Because of it's water and uv resistance, the GT-L simply outperforms all competition in it's class.
While offering rubber in different colors involved adding said color to the batch, the process in leather is much more difficult. Most colored leathers are simply painted white or light colored leather. That's why other colorful leather golf grips wear so quickly. The GT-L combines a dyed leather with a slight correction on the top grain to maintain consistency, increasing it's durability to wear.
Other colored leathers stop with colored paint. This compromises the ability of the leather to handle moisture because the paint changes the way the leather breathes. The GT-L's waxed finish provides a relief to that and, while not as tacky as the MicroPerf's ProTack, still provides an advantage in all weather conditions.
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As part of a week long State of Golf event, I’ve covered the problem in golf and the solution. As part of the solution, golf needs more businesses focussing on the customer and their needs and less on inventory turnover and “to make last year’s product look old” (an actual quote by an actual golf exec). […]
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Yesterday, I painted a bleak picture of the golf industry. Some blame the ball and many blame rising costs but, no one sees the blatant dismissal and disrespect of the common golfer the entire industry shares. A coincidental example of this is, “Our goal is to make last year’s product look old,” a claim by a senior level member of […]
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It’s getting quite lonely in the golf industry. One of the few things I remember from a college astronomy class, that as the universe ages and expands, stars will grow further apart until the sky goes dark, seems to apply more than ever to golf these days. Several of the businesses that started around the […]
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