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Boutique Roadmap

Posted on December 07, 2016

Written by Zach Sewill
Reviews(0)

As part of a week long State of Golf event, I’ve covered the problem in golf and the solution. As part of the solution, golf needs more businesses focussing on the customer and their needs and less on inventory turnover and “to make last year’s product look old” (an actual quote by an actual golf exec). […]

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Golf Solution

Posted on December 06, 2016

Written by Zach Sewill
Reviews(0)

Yesterday, I painted a bleak picture of the golf industry. Some blame the ball and many blame rising costs but, no one sees the blatant dismissal and disrespect of the common golfer the entire industry shares. A coincidental example of this is, “Our goal is to make last year’s product look old,” a claim by a senior level member of […]

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Golf Problem

Posted on December 05, 2016

Written by Zach Sewill
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It’s getting quite lonely in the golf industry. One of the few things I remember from a college astronomy class, that as the universe ages and expands, stars will grow further apart until the sky goes dark, seems to apply more than ever to golf these days. Several of the businesses that started around the […]

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Endorsements: the Boot on the Throat of Golf

Posted on August 21, 2016

Written by Zach Sewill
Reviews(0)

As an upstart in the golf industry, a plethora of wanted and unwanted advice flows freely from anyone you will listen to. While everyone has their own take, a few universal nuggets of wisdom seem to find their way into recommendations. The most prevalent of these: endorsements. In the case of endorsements, not all nuggets […]

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All Leather is Not Created Equal

Posted on August 21, 2016

Written by Zach Sewill
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Leather… you see it everywhere and almost always, its used to convey a term of luxury and boost your opinion of the intended. A walk through the furniture store or around the car dealership will see countless uses of the term “leather.” Even in the golf business you will see the term “leather” pop up in […]

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Wrapped Golf Grips vs Stitched

Posted on June 05, 2016

Written by Zach Sewill
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Wrapped Golf Grips vs. Stitched The leather golf grip, while certainly not new to the game of golf, is new to the concept of stitching. Traditionally, golfers used wrapped golf grips until recent years. The shortcomings of wrapped golf grips, however, caused them to be replaced with more uniform options. While a wrapped grip is fine for uses that […]

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Sponsored Content or The End of Believability 

Posted on January 17, 2016

Written by Zach Sewill
Reviews(0)

Last week, at the conclusion of our Fitting Trilogy, I wrote a glowing review of Edel Golf. I wrote about them because I truly belief they are onto something when it comes to fittings. I even purchased the products. However, I feel compelled to leave a note in the blog to assure readers that the […]

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Not All Fittings Are Created Equal

Posted on January 14, 2016

Written by Zach Sewill
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The idea for this series began a few days ago after a discussion on fittings. We started by tearing down the modern fitting approach (Fittings: Placebo?), focusing on the shortcomings and what really matters. In the second entry (Fittings: The Future of Golf), we took a look at the undeniable: golf purchases will become more […]

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Fittings: the Future of Golf 

Posted on January 13, 2016

Written by Zach Sewill
Reviews(0)

Yesterday we briefly discussed some of the shortcomings of the modern fitting experience in Fittings: Placebo?. While aspects of a fitting are crucial to playing your best (loft, lie, length), unpredictable variables exist in golf that will greatly affect launch, carry, roll out, that you can’t prepare for in an hour session. Fittings may currently […]

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Fittings: Placebo?

Posted on January 12, 2016

Written by Zach Sewill
Reviews(0)

Today starts a three part series on fittings and golf from the perspective of a golfer and consumer. This trilogy on fittings will cover its absurdities, future and why in the end a proper fitting is absolutely necessary. Reserve your judgement until the end. Getting fit for your clubs is hands down the new *it* […]

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Credibility and Endorsements

Posted on January 11, 2016

Written by Zach Sewill
Reviews(0)

Credibility, a noun, is the quality of being trusted, convincing and believed in. Credibility is the ultimate goal for any business, especially one trying to make it in golf. However, can credibility be bought? In the last month, a company relatively new to the golf industry made a big splash in the golfing world by […]

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Golf Headcover Choices

Posted on October 30, 2015

Written by Zach Sewill
Reviews(0)

The Many Golf Headcover Choices You just spent a couple hundred to a couple thousand hard earned dollars on a brand new woods or a set of woods. They’re beautiful, long off the tee, and PGA Tour ready accurate. Unfortunately, they came with highway billboard style headcovers. You double check the receipt and instruction manual […]

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